Business strategy focuses upon enabling an organisation to move from its present state to a desired future state. It provides the ‘roadmap’ for this movement. Ultimately this results in thousands upon thousands of actions happening throughout the organisation. The intention of these actions is to move the organisation in the desired direction that the strategy dictates.
Each action is therefore an example of the organisation's ‘strategy in action’. A clear service focus enables these actions to ‘make sense’ in the context of the overall business strategy and can help to connect the people within the organisation to the business strategy on a day to day, action by action level.
Quote from a research participant
When I understood that all I had to do was to focus on understanding the expectations of the people I serve, the whole service thing became a lot clearer. I’m not into big words and I’m not a manager, but I can find out what people expect of me and do my best to fulfil those expectations.